The Shocking truth about Facebook

As a revenue specialist I love creative, motivating ads and I hate those which are complaining. This is also the reason why I decided to share this short video with you. I believe it has a very powerful message about social media even if it was originally made back in 2014.

The video was created by Higton Bros with the following message/question:

Facebook can be depressing because everyone else’s lives are better than yours… But are they really?

One I also heard a conversation with Robert Herjavec and one of his thoughts effected me a lot one he said:

“The worse lies are those ones that you tell yourself…”
– Robert Herjavec

So my question is:
Are we become dishonest with ourself? (in order to serve others’ opinion?)

I hope not, because we need individuality, we need the brave innovators, we need the characters, all those who are ready to be themselves.


Dare to Dream

I truly believe that we are dreaming for the purpose to accomplish those particular dreams. We have our dreams for a specific reason. You get your vision with your inner voice because what has been given to you, it was given to you with a reason.

Being the next Oprah, being the next Trump or Obama is not hard at all. The hardest thing is to be yourself. The question is whatever your gift is, whatever your dreams and aspiration are, what are you going to do with them?

In life there is nothing more powerful as a changed mind. Change is never coming by changing your outside, you can change your car, your phone, your hair, your clothing, your address, your wife, but if you do not change your mind the same experience will hunt you over and over again.

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Using formulas in the business life

If your clients are contacted through the Internet or direct mail marketing campaign, the so-called Borden’s formula can be a very useful thing.

This comes from Richard C. Borden, head of New York University. He used this formula to originally make his classes more exciting, but it is perfect for attracting attention in offers, advertisements, letters.

The Borden formula

The formula includes 4 simple steps:

1., “Who cares….”

Say something that will make the other look up, that will erase the other’s indifference or carelessness and will make them immediately look up at you, will take you into consideration.

2., “Why am I talking about this”

Explain why it is important for the OTHER, why you want to talk or write to him or her. After this, tell your “story” very shortly, aiming to the point.

3., “For example….”

Tell the Other person one or more real life examples that illustrate and make your point more realistic.

4., “So what?”

Help the other Person get to the conclusion that you want him or her to get: why is it good, important for him or her, etc. if he or she does what you are asking him or her.

The Borden formula is a very efficient method, but you should never forget that writing marketing and advertisement texts is a separate profession. There are still lots of other tricks and methods, with which you can continuously develop your base of knowledge.

Read more about it in my book Creating Business Value.


VALUE: definitely not what you think…

Anything can be sold to someone if he wants it even though he does not need it, but nothing can be sold that he does not want even if he needs it.

The value has always been a relative concept, which is based on the personal judgement of the customer. The real product has never an absolute value, a product is worth as much as the buyer is willing to pay for it in exchange.

Continue reading “VALUE: definitely not what you think…”